Trade shows are a powerful opportunity for salespeople to connect with potential customers, showcase their products or services, and stand out in a competitive market. With the right approach, you can turn brief interactions into lasting relationships, gain valuable market insights, and position yourself as a trusted industry expert. This series is designed to equip you with the skills and strategies to maximize your impact at trade shows, helping you generate leads, close deals, and drive business success.
What to Expect
- Expert Guidance: Learn from seasoned industry experts and trainers who bring a wealth of experience and practical knowledge to the table.
- Customizable Solutions: Our training series offers adaptable strategies that can be tailored to your specific sales team, ensuring maximum impact and results.
- Interactive Learning: Engage in hands-on exercises, workshops, and discussions that foster active learning and practical application of knowledge.
- Immediate Impact: The strategies and techniques taught in the series can be implemented immediately, enabling you to see tangible improvements in your sales performance.
Key Topics Covered
In this series, we will guide you on how to leverage trade show opportunities and make the most of your trade show selling experience.
You will learn:
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Best methods for planning your trade show strategy
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How to build a playbook for trade shows
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Effective Sandler skills tailored for trade shows, including reversing, negative reversing, bonding & rapport, and more
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Practical insights on putting your plan into action
By mastering these concepts, you'll be well-prepared to navigate the dynamic environment of trade shows and maximize the potential for successful sales outcomes.
The schedule for this series will be as follows:
February 6: Planning Your Trade Show
February 13: Your Sandler Playbook for Trade Shows
February 20: Practicing Your New Skills